On-Demand Webinar: Managing the Member Experience in the Wake of the Affordable Care Act

Webinar: Managing the Member Experience in the Wake of the Affordable Care Act


Under the pressures of healthcare reform, the world of Healthcare Insurers is more complex than ever. Additionally, the Affordable Care Act (ACA) has created both significant new opportunities and considerable business challenges for Insurers, including:

  • Dealing with the flood of contacts from an increasingly diverse member pool
  • Competing in a B2C environment given that members can shop and switch at will, largely due to service experience

Managing the member experience has become a top concern. Insurers need to understand how members feel, what they say, what they need and then make operational decisions based on that intelligence.

Join us as we explore the challenges and opportunities created by the ACA and how to address them.

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Featuring:
Daniel Brown
Vice President, Marketing
Verint

Daniel Brown is a marketing executive with over 25 years of experience in high tech marketing, including several years in healthcare IT. Daniel’s experience spans all facets of marketing and encompasses a wide variety of solutions and industries.

Brian Strachman Brian Strachman
Solutions Marketing Manager
Verint

Brian Strachman has over 15 years of experience in product marketing, market research, strategy, and consulting. His background includes managing go-to-market strategies, competitive intelligence, and product branding initiatives for Frost and Sullivan and In-Stat (Reed Business).

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